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Canoes on a grassy shore beside a mountain lake under a cloudy sky.
Strong Farm & Rural Shores — SFRS.

Rural places. Shared knowledge. Lasting opportunity.

Strong Farm & Rural Shores connects tourism, agriculture and practical learning to support rural and remote communities. An EXA Group Canada initiative.

Our mandate
Help people build economic opportunity while caring for the landscapes, cultures and relationships that make their communities distinctive.
Strong Farm & Rural Shores brings tourism, agriculture, education and innovation together. Through practical learning, collaboration and connections with new markets, we work toward resilient rural economies guided by community priorities.
 
Four connections. One shared purpose.
Tourism with local purpose. Meaningful experiences connecting travellers with local people, landscapes and knowledge.
Agriculture and practical innovation. Agricultural knowledge, appropriate technology and regenerative practices shaped by local conditions.
Education and upskilling. Resources, workshops and shared learning that help people put ideas into practice.
Community collaboration. Businesses, hosts and organizations working together around clear, achievable priorities.
 
Enterprise in service of community
SFRS reflects EXA Group Canada’s intention to build a social enterprise, connecting commercial activity with a wider community purpose. Travel experiences, education and project work are being developed as complementary ways to sustain the initiative, strengthen local capacity and create opportunities with the people and businesses involved.
 
Travel that connects people and places
Our first itinerary is taking shape. We are developing it with travel trade partners in Brazil, bringing distinctive experiences and opportunities for learning together.
Interested in travelling, hosting or collaborating? Use the itinerary enquiry form below to begin the conversation. Dates, routes, inclusions, prices and booking conditions will be confirmed when packages are ready, with purchases available directly through this website.
 
Learn. Build confidence. Put knowledge to work.
Explore practical EXA Insights articles on tourism planning, rural business opportunities, stakeholder collaboration and project implementation. For community leaders, entrepreneurs, tourism partners and people developing their next initiative.

Learning. Growing. Sharing.

Shared knowledge, care for the land and local hospitality are at the heart of the connections SFRS aims to strengthen.

Presenter speaking to participants around a table during a workshop.
Rows of young green plants growing through straw mulch in a garden.
A cook stirring a large pot in a kitchen.

Let’s plan something meaningful.

Tell us about the journey you have in mind. Our first itineraries with Brazilian travel trade partners are being developed. This is an enquiry, not a reservation or payment.

We use these details to respond to your enquiry. Submitting this form does not subscribe you to marketing emails.

I am enquiring as a
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