TIAC READI

Overview

EXA Group Canada’s work on TIAC READI combined direct technical visits with practical learning and regional exchange. Led and delivered by Edmar Xavier in 2022–2023, the programme reached six provinces and the Northwest Territories. Workshops and five regional symposiums created opportunities for tourism businesses and destination partners to examine readiness, share local perspectives and identify priorities for their next steps.

Delivery combined an on-the-ground perspective with facilitated learning. Technical visits provided a direct view of tourism operations, while workshops created space to discuss readiness in relation to local business and destination needs. The symposiums extended this exchange across regions, bringing different operating contexts into the conversation and connecting individual experiences with broader tourism development questions.

The challenge

Tourism businesses operate in different markets and community contexts, with varying resources and development needs. The challenge was to connect national learning with local conditions, using technical visits and facilitated workshops to make readiness discussions practical while creating opportunities for shared learning among businesses and destination partners across Canadian regions.

Our work

• Conducted technical visits to understand tourism operations, local conditions and the practical questions facing businesses and destination partners.
• Delivered workshops across Nova Scotia, New Brunswick, Quebec, Ontario, Saskatchewan and Alberta, connecting programme learning with different provincial contexts.
• Delivered workshops in the Northwest Territories, extending the work to a northern operating context and its local tourism perspectives.
• Hosted five symposiums covering Canada’s five economic regions, supporting regional dialogue and exchange alongside the programme’s technical visits and workshop delivery.

Outputs

• Workshop delivery across six provinces and one territory during 2022–2023.
• Five regional symposiums hosted, creating opportunities for tourism dialogue and shared learning.
• Direct technical engagement connecting operating realities with practical capacity-development discussions.

Role

Edmar Luiz Xavier Neto personally conducted the technical visits, delivered the workshops and hosted the five symposiums. This case highlights EXA Group Canada’s capacity to deliver a programme across multiple regions while keeping the work connected to the people and businesses participating in it.

Delivery covered Nova Scotia, New Brunswick, Quebec, Ontario, Saskatchewan, Alberta and the Northwest Territories, bringing the programme into seven distinct provincial and territorial contexts through direct visits and workshop facilitation.