The Hortifruti Sapecado program created solutions for food insecurity in poor communities and added value to local farming families by creating the first system for selling and delivering food from farms in rural communities to residents in the urban center of influence.

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What were the processes of the Hortifruti Sapecado program?

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1. Soil treatment and optimization of the water system at the Sapecado farm;
2. Planting food in 32 ha (okra, cucumber, yam, zucchini, pumpkin, corn, sugar cane, passion fruit, peppers, etc.);
3. Agricultural planning and daily monitoring of market prices;
4. Creation of online communication channels for managing sales and capturing leads directed at new customers;
5. Marketing;
6. Management of partnerships to optimize sales results;
7. Route planning, scheduling and deliveries;
8. Management of Suppliers and other stakeholders in the value chain;
9. Development of tourism as an added value and sales strategy.

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The program served a municipality with 250,000 inhabitants with daily deliveries. Seven people worked on this program between January 2016 and December 2017. Ten farms participated in the territorial governance model focused on developing a community-based economy model.

 

More than fifty families were fed free of charge during the program. We increased the quality of life and nutritional support by offering quality food, and we invested in communication and establishing partnerships to provide organic products, starting the trend towards this type of food among residents of urban areas. We conduct socioeconomic research and research on sustainable technologies for the transition from fossil fuels.

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See below some photos of Sapecado Farm and the beginning of the program.